Exploring How the Covid-19 Pandemic has Changed Greek Consumers' Habits

نویسندگان

چکیده

The recent COVID-19 pandemic has impacted various aspects of consumer behavior and affected spending levels. In addition, businesses have had to adapt everchanging environmental conditions survive this global health, economic, social crisis. online market taken an important place in people’s daily lives, while e-commerce sales media usage increased during period. main objective article was examine how the changed behavior. Using a web survey 117 consumers Greece, study sheds light on seminal topic changes purchasing COVID -19 pandemic, research findings may contribute development more appropriate marketing strategies.
 Keywords: Covid-19 behavior, shopping

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ژورنال

عنوان ژورنال: KnE Social Sciences

سال: 2023

ISSN: ['2518-668X']

DOI: https://doi.org/10.18502/kss.v8i1.12635